JWP Supports You in Three Key Areas to Boost Market Growth
1/ Connecting the Marketplace
Connection involves building professional ties between JWP and key players like meat importers, distributors, and trade policy makers. By participating in industry events, JWP expands its network and gains market insights from direct talks with importers and distributors. We also engage with policymakers on issues like the restrictive Tariff-Rate Quota limiting Japanese Wagyu beef exports to the US. Additionally, connection includes creating new market opportunities by linking importers and distributors with foodservice and retail customers.
Beef Industry Outreach
Attending industry meetings such as the Meat Importers Council of America (MICA) Annual Meeting, as well as continuing to meet in-person with key Japanese Wagyu beef importers and distributors.
Trade Policy and Importation Constraints
Informing key policymakers and stakeholders about the limits on importing Japanese Wagyu beef. This includes briefings for the Office of the U.S. Trade Representative, U.S. Department of Agriculture, Congress members, industry groups, state agriculture departments, and national and state producer organizations.
Supply Chain Development
Supporting market development by Japanese Wagyu beef importers and distributors. This includes attending events to share insights about JWP and Wagyu or cost-sharing for targeted demos, education, or promotions. For example, JWP could help cover costs for a meat distributor to showcase Wagyu via tastings for foodservice clients.
2/ Consolidating Best Practices and Marketing Resources for Maximum Impact
JWP is the main hub for Japanese Wagyu. While many valuable resources exist, there is no single destination for easy access. Timely access to educational and marketing content is vital for supporting education and market growth.
The JWP Website
JWP’s website is the go-to place for sharing information to Japanese Wagyu importers and distributors and their end-using customers. Our Center of Excellence resource makes available industry experts to support market development, and our Resources page gathers and consolidates available industry trends, educational materials, planned events, promotions and more.
Educational and Video Content
JWP reviews videos and content from Japanese agricultural agencies like MAFF, JETRO, JLEC, and partners such as JFOODO, plus materials from importers and distributors linked to the JWP site. This helps JWP spot content gaps and decide what new educational materials are needed to better showcase Japanese Wagyu beef production and improve marketing.
Market and Consumer Research
JWP consolidates market data, trends, and research to share with the Japanese Wagyu distribution network. To differentiate Japanese Wagyu and enhance brand communication, JWP will conduct research to understand consumer awareness, attitudes, trial, and usage of this authentic, 100% genuine brand.
3/ Coordinating and Overseeing Market Development Initiatives
JWP helps importers navigate customs inspection challenges and inconsistencies, focusing on resolving daily issues when products arrive at U.S. ports for inspection. JWP’s Market Opportunity Assessment identified Customs Inspections and Clearance as inconsistent processes that often cause delays, longer delivery times, and higher costs from product waste.
Understanding Importer Needs
Surveying, and meeting with importers to identify common technical barriers, such as labeling and/or customs inspections, that are creating problems for them.
Expert Technical Assistance
JWP’s Center of Excellence provides expert technical assistance to support importers with their market development efforts. Our team of specialists offer personalized guidance and solutions tailored to address specific challenges importers encounter.
Coordinating with USDA and FSIS
JWP collaborates with beef industry groups, policy experts and the USDA to influence trade policy. Working with USDA’s FSIS, we advocate for improved inspection protocols and training.
